Get More Traffic
Get More Traffic to your Wiki
Obtaining high volume traffic to your wiki is one of the hardest nuts to crack, you're certainly not alone, it's a common problem faced by many, but it's more common for wikis for a number of reasons;
- Mediawiki's limited SEO capabilities (even with an SEO extension)
- Lack of niche research and effective use of secondary phrases
- Little or no understanding of competitors
- Minimal or no use of multiple media types
- Content writing and marketing issues
Gaining high volume traffic isn't going to happen overnight, it takes work, effort, patience and lots of time. But it is achievable and in most case's wiki's generally fail to receive a satisfactory amount of traffic because of how content is written coupled with a general lack of understanding of how to market content effectively.
Whether you have a long-standing wiki or you've just started out, you can never know enough, so get acquainted with modern marketing techniques, look at your competitors (after all they're ranking well for a reason) and research your niche to see if there are any new techniques or features you can take advantage of or improve on at your wiki.
What follows isn’t so much a how-to guide, I'm not going to duplicate what countless others, better qualified than me have done many times before, though I will provide a selection of useful links and videos to help you get started.
Get More Traffic 101
- Take your time to carry out detailed keyword research
- Write content that focuses on long tail key phrases
- Analyse your competitors and improve upon what they're doing
- Pay more attention to writing high quality titles
- Use the first 150 characters to market an article and include your key phrase/s
- Sign up for Google Analytics and look at poor performing content
- Use media more effectively - i.e. use images, video and text.
- Share your content to social media websites
- Add a social sharing feature to the bottom of your articles
- Don't reinvent the wheel!
- For every hour spent on the above, double that for writing your article!
The cornerstone of all effective marketing campaigns, ignore at your peril and you will fail at the first hurdle.
Long tail Key Phrases
Don't punch above your weight, while it's still important to have a primary key phrase, use long tail phrases until you have the authority to compete effectively for the harder short tail phrase. If you're not clear on what Long tail phrases are, the following video explains it;
You might find it beneficial to learn that I've been using long tail keywords for a while, OK they don't get huge quantities of traffic on their own, but when combined over several pages, the traffic increase is considerable.
Your competitors are the websites that rank highly for the phrases you're trying to rank well for. Your competitors are ranked well because they're doing something right so take a look at their website to see what they're doing and incorporate similar strategies or features into your wiki, or even better improve on them.
- Top Tool - Illustrated competitive analysis
Though this isn't strictly speaking an essential, it should help, especially with Mediawiki's limited SEO features. Use what you've learnt about long tail keyword research and craft a key word rich, descriptive title.
In spite of Mediawiki's lack of SEO functionality you can use the first 150 characters of your body content to describe your article. When a website does not have a meta description, Google usually uses the first 150 characters for the description, especially if it contains the key phrase.
Content is King
It almost seems corny to use the "Content is King" phrase here, but it's a popular phrase used for many years to illustrate the single biggest factor in terms of ranking, so that’s not the marketing, the SEO, the keyword research or anything else you ever learn about getting visitors to your wiki - "ITS ALWAYS ONLY EVER YOUR CONTENT THAT COUNTS."
Ask yourself these questions before publishing a new article at your wiki?
- Have I published this article without reviewing it?
- Have I published this article without spell checking?
- Have I published this article without checking the grammar?
- Is this my 1st, 2nd, 3rd, 4th or 5th draft?
If you can answer yes to any of these questions, your article isn't ready for the public.
In terms of publishing new articles, treat them as if they were your king, each new article should be easy to read, make sense and provide some useful benefit to the reader.
A must-have tool for analysing traffic when it arrives! Analytics will show you which pages are popular, how long people stay, which pages they leave from and a lot more. Analytics helps because it indicates weak pages and allows you to modify them, and then track their performance until they become strong.
- See - Analytics Sign up
Don't be a Media Dinosaur
I spend lots of time visiting wiki that use my software, and "most" only use text or at best include one image for every twenty pages! Wiki's that rank well always include lots of images and/or videos, but its best to simply use a healthy, natural mixture of all media types.
It's not that using multiple media types in your wiki pages help with ranking (directly), it's that they make a page more appealing to visitors.
Don't be Greedy, Share
You might not gain much in the way of traffic from sharing your content, but you will gain authority from the links from the social sites. Give people the opportunity to share and recommend your content by providing a Social Extension and once you gain more and more traffic you'll soon find that it becomes a free marketing tool.
You're not Wikipedia!
Many wikis try to duplicate the same format as Wikipedia. Be more creative in how you present your content, don't reinvent the wheel, be unique and write refreshing content that people love to read "and" hopefully return to, and in time see you as an authority on the topic of your wiki.
A much under used method of sharing, out-reaching is more about building relationships with people involved in topics related to your niche, with a view to link building. Search for blogs, other wikis and any other relevant websites, that with the right approach might link to your content.
You're welcome to join my forums to ask for help (in the SEO forums), but you're more likely to get better quality, focused support from the following dedicated marketing and SEO sources;